In the 90s in India we used the word TubeLight as an insult. For someone who is slow or lights up too late. Basically the last person in the room to get the joke :)Read More
A lot of designers I meet worry about structuring their career in the “right way”. They obsess over which “industry vertical” to work in. They worry if this or that company is the right “next step”.
Read MoreThis quote by Spock explains what most designers instinctively understand. It’s easy for numbers to mislead a team down the wrong path. You need to be constantly vigilant that you are measuring the right things, for the right reasons, in the right way.
So how can metrics help designers in a consistent, practical way?
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